CAREER SUCCESS 

DIRECTOR OF UX & PRODUCT  DESIGN  

NEXTECH AR SOLUTIONS

March 2020– Present

  

  • Aided in elevating the company from start-up to scale up by designing the Inferno Virtual Events platform, Ryerson Augmented Learning Platform (RALE), AR Object Capture app (ARitize360), and the AR viewer app (ARitize)

  • Responsible for the design of multiple AR experiences, a virtual events platform, a learning platform,  an AR product capture app, an AR content collection and viewer app and assisting the sales team with design templates. for various clients resulting in multi-hundred thousand dollar deals. 

  • Directed, mentored and coached team of 6 talented UX, UI, Visual & Interactive Designers, ensuring high-performance and growth while fostering an inspiring and inclusive work environment.

  • Led the creative on building a cohesive and consistent design system that functions across multiple products and  verticals while maintaining individual product brand identities.

  • Collaborated to strategize and build cohesive and consistent Nextech branding and design system that functions across multiple products and verticals. 

  • Responsible for ensuring the design team delivered high quality work by conducting frequent usability and design reviews, exploring user flows, building wireframes, and info architecture together, guiding team to use correct forms of research, and coaching them through user-interview  processes. 

  • Effectively presented and communicated UX and UI concepts and deliverables to teams, partners and stakeholders. 

  • Led the design, research, ideation and creation of digital interfaces across multiple platforms and devices.

  • Accountable for overall design direction of digital products in collaboration with cross-functional teams as well as technology and business stakeholders

  • A few clients include: Dell Technologies, Ryerson University, Government of Canada, Montreal Autoshow, Louis Vuitton LVMH, Telus, Amazon, Carnegie Mellon University, University of Texas, Manulife, Sun Life Financial, Rackspace & Staubli

SENIOR UX/UI DESIGNER  

SAFYRE LABS - JEWLR.COM & LEEFIORI.COM

October 2019– Present

  

  • Responsible for all UX/UI design across two international e-commerce jewellery websites.

  • Analyzed company data, user behaviour conducted AB testing. (Google analytics, Full Story & AB Tasty) 

  • Redesigned and made improvements to multiple areas and features of both sites including: main menu architecture, header, footer, product display pages, info pages, customer product reviews, price tag designs, shopping cart, checkout and live support chat feature.

  • Maintained amicable relationships with stakeholders and development team to ensure designs were implemented successfully. 

  • A few achievements include: Price tag redesign resulting in a 4% sales increase, and checkout redesign resulting in a 7% sales increase based on AB testing.

 

 

PRODUCT DESIGNER  

TRIBAL WORLDWIDE - DDB 

January 2019– March 2019

  • Designed and presented meticulously branded UX & UI design projects to multiple clients

  • Performed UX research and testing like: note taking, card sorting, usability tests, and user interviews for Volkswagen and Tourism Nova Scotia 

  • Collaborated with a content strategist to complete a discovery project to establish improvements and recommendations for the Made With Nestle website

  • Conducted preliminary research, learned google analytics, performed a heuristic evaluation, compiled stakeholder interview questions, conducted stakeholder interviews & synthesized information for presentation of results for Nestle

  • Designed and presented mobile & desktop responsive landing pages and marketing pages under tight deadlines. Process included mood boards, sketches, wireframes, mockups, from low to high-fidelity interactive prototypes for Tourism Nova Scotia and McCain's

VISUAL DIRECTOR  

JOE FRESH 

March 2018– September 2018

  • Responsible for visual direction for all 350+ Joe Fresh locations internationally

  • Conceptualized visuals for storefront window displays, store interiors, showrooms, pop-ups and trade shows

  • Built design plans, and successfully led visual design team to implement  installations 

  • Brought new artistic vision by introducing and incorporating 3D elements, unique prop materials, lighting, and graphic guidelines 

  • Design process included creation of mock-ups, mood boards, material tests, prop design, fashion styling, concept presentation, and logistical planning 

  • Directed graphic designers, stylists, merchandisers and store planner for implementation of all exterior and interior visual displays, graphics, styling & budget

  • Communicated with stakeholders to ensure concept aligned with business goals

VISUAL DISPLAY MANAGER

SPORTING LIFE

September 2010 – March 2018

  • Responsible for end to end oversight of visual display projects for national luxury sporting goods chain

  • Accountable for developing concepts, building design plans, and ensuring design teams successfully execute installations across all locations 

  • Provided oversight for the execution of visual installations for all 9 stores with a total of 70 storefront windows and interiors on a 5 week basis  

  • Responsible for all in-store graphic design including: vendor signage, window vinyls, backdrops, murals, and other graphic props

  • Created visual mockups, material tests, project schedules and managed resources for monthly display changeovers

  • Accountable for conceptualizing and designing storefront windows alongside visual director, designing and creating window props, training and mentoring team members, outsourcing prop production, sourcing tools, materials, supplies and furniture

PHOTOGRAPHER & ORGANIZER  

DR.SKETCHY'S TORONTO CHAPTER 

January 2007- 2012  Dr.Sketchy Website

  • Organized planning and execution of public figure drawing sessions with partners and was the official photographer of Dr.Sketchy’s Toronto

  • Credited photographs printed in National Post, Toronto Star, Globe and Mail, NOW magazine, Eye magazine, and featured work on German TV networks

  • Arranged for models and performers to pose for sessions, styled outfits, set up lighting and stage arrangements before shooting and maintained an amicable atmosphere to keep models at ease during the session

  • Produced 500 – 1000 shots per session for use on the event blog and gallery shows as the exclusive photographer

EDUCATION & SHORT COURSES

DIPLOMA  

USER EXPERIENCE / USER INTERFACE DESIGN 

BrainStation  (Read more about my career transformation here)

Related Coursework: Interface Design, Product Design, Human Centered Design, Responsive Design, Design Strategy & ResearchInformation Architecture WireframingPrototyping, Usability Testing, User Interviewing, Persona Creation, User Journeys, User Stories, Accessibility, Heuristic Analysis​, Visual Identity, Brand Development, Design Patterns, Typography, Design Thinking

BACHELOR OF FINE ARTS  

PHOTOGRAPHY / SCULPTURE & INSTALLATION ART 

OCAD University

Related Coursework: Film and Digital Photography, Sculpture, Installation Art, Print Design, Design in 3D Spaces, Materials Design, Printmaking, Concept Development, Art History, Furniture History, Costume History, Film & Television Analysis, Sociology, Anthropology

SKILLS & SOFTWARE 

  • Sketch

  • Adobe Photoshop

  • Adobe Illustrator

  • Figma

  • Invision

  • Google Analytics

  • AB Tasty

  • Full Story

SKILLS

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  • Teamwork & Mentorship

  • Leadership & Management 

  • Flexibility & Compromise

  • Receiving & Giving Feedback 

  • Collaboration

  • Conceptual Development

  • Interface Design

​​​​

  • Visual Communication

  • Human Centered Design

  • Strategy & Research

  • Wireframing 

  • Prototyping

  • Usability Testing & User Interviewing

  • Responsive Design

​​​​

  • UX Writing

  • Brand Development & Identity

  • Experiential Design

  • Design Accessibility 

  • Art Direction

  • Photography & Retouching

  • Visual Art

SOFTWARE

PERSONAL​ INTERESTS

  • Accessibility in Design

  • Psychology

  • VR & AR

  • Playing Baseball

  • Traveling

  • Creating Video Art

  • Costuming & Fashion

  • Film & Television

  • Attending Drag Shows

  • Furniture Restoration 

  • Inclusive Design

  • Karaoke