BRYNNE

Hi I'm Brynne. I am designer who specializes in experiential design, visual communication and brand development.  As a design leader I have created interactive experiences across a variety of platforms and have led and mentored design teams for over 8 years.  Creating engaging and practical design work by using a human-centered approach is what I am passionate about.  I am skilled at developing high-impact concepts, collaborating within diverse teams and executing complex ideas.  I have a track record of meeting demanding deadlines, communicating effectively and finding creative solutions to bring concepts to life.  

CAREER SUCCESS 

​

UX/UI DESIGNER  

SAFYRE LABS - JEWLR.COM & LEEFIORI.COM

October 2019– Present

• Responsible for all UX/UI design for two international ecommerce jewellery websites

• Analyzed company data from google analytics,  viewed user behaviour using Full Story and used AB Tasty for design tests 

• Redesigned and made improvements to multiple areas and features of sites including: main menu architecture, header, footer, product display pages, info pages,  product reviews, price designs, cart, checkout and live chat feature.

• Maintained amicable relationships with stakeholders and development team to ensure designs were implemented successfully 

• Price redesign resulted in a 4% sales increase, and checkout redesign resulted in a 7% sales increase based on AB testing.

PRODUCT DESIGNER  

TRIBAL WORLDWIDE - DDB 

January 2019– March 2019

​

• Designed and presented meticulously branded UX & UI design projects to multiple clients

• Performed UX research and testing like note taking, card sorting, usability tests, and user interviews for Volkswagen and Tourism Nova Scotia 

• Collaborated with a content strategist to complete a discovery project to establish improvements and recommendations for the Made With Nestle website

• Conducted preliminary research, learned google analytics, performed a heuristic evaluation, compiled stakeholder interview questions, conducted stakeholder interviews & synthesized information for presentation of results for Nestle

• Designed and presented responsive landing pages and marketing pages under tight deadlines. Process included moodboards, sketches, wireframes, mockups, from low to high-fidelity interactive prototypes for Tourism Nova Scotia and McCain's

​

​

​

VISUAL DIRECTOR  

JOE FRESH 

March 2018– September 2018

​

• Responsible for visual direction for all 350+ Joe Fresh locations internationally

• Conceptualized visuals for storefront window displays, store interiors, showrooms, pop-ups and trade shows

• Built design plans, and successfully led visual design team to implement  installations 

• Brought new artistic vision by introducing and incorporating 3D elements, unique prop materials, lighting, and graphic guidelines 

• Design process included creation of mock-ups, moodboards, material tests, prop design, fashion styling, concept presentation, and logistical planning 

• Directed graphic designers, stylists, merchandisers and store planner for implementation of all exterior and interior visual displays, graphics, styling & budget

• Communicated with stakeholders to ensure concept aligned with business goals

​

​

​

​

VISUAL DISPLAY MANAGER

SPORTING LIFE

September 2010 – March 2018

​​

• Responsible for end to end oversight of visual display projects for national luxury sporting goods chain

• Accountable for developing concepts, building design plans, and ensuring design teams successfully execute installations across all locations 

• Provided oversight for the execution of visual installations for all 9 stores with a total of 70 storefront windows and interiors on a 5 week basis  

• Responsible for all in-store graphic design including: vendor signage, window vinyls, backdrops, murals, and other graphic props

• Created visual mockups, material tests, project schedules and managed resources for monthly display changeovers

• Accountable for conceptualizing and designing storefront windows alongside visual director, designing and creating window props, training and mentoring team members, outsourcing prop production, sourcing tools, materials, supplies and furniture

​

​

​

​

PHOTOGRAPHER & ORGANIZER  

DR.SKETCHY'S TORONTO CHAPTER 

2007- 2012  Dr.Sketchy Website

​​

• Organized planning and execution of public figure drawing sessions with partners and was the official photographer of Dr.Sketchy’s Toronto

• Credited photographs printed in National Post, Toronto Star, Globe and Mail, NOW magazine, Eye magazine, and featured work on German TV networks

• Arranged for models and performers to pose for sessions, styled outfits, set up lighting and stage arrangements before shooting and maintained an amicable atmosphere to keep models at ease during the session

• Produced 500 – 1000 shots per session for use on the event blog and gallery shows as the exclusive photographer

​​

EDUCATION & SHORT COURSES

DIPLOMA  

USER EXPERIENCE / USER INTERFACE DESIGN 

BrainStation  (Read more about my career transformation here)

​

Related Coursework: Interface Design, Product Design, Human Centered Design, Responsive Design, Design Strategy & Research, Information Architecture Wireframing, Prototyping, Usability Testing, User Interviewing, Persona Creation, User Journeys, User Stories, Accessibility, Heuristic Analysis​, Visual Identity, Brand Development, Design Patterns, Typography, Design Thinking

​

​

BACHELOR OF FINE ARTS  

PHOTOGRAPHY / SCULPTURE & INSTALLATION ART 

OCAD University

​

Related Coursework: Film and Digital Photography, Sculpture, Installation Art, Print Design, Design in 3D Spaces, Materials Design, Printmaking, Concept Development, Art History, Furniture History, Costume History, Film & Television Analysis, Sociology, Anthropology

​

SOFTWARE