About Me
I'm Brynne, a Product Design Leader with over 13 years of experience guiding designers and shaping innovative solutions. My passion lies in transforming complex challenges into intuitive, impactful experiences by fostering a supportive, collaborative approach.
When I'm not immersed in design, you'll find me bringing spaces to life with interior design DIY projects like painting murals and restoring furniture, or experimenting in the kitchen to cook and bake for friends and family.
My Design Journey
Beginning with a strong foundation in art and design at OCAD U, I explored sculpture, installation art, and photography. This gave me a deep understanding of visual communication and spatial relationships, which became an invaluable foundation as I moved into Product Design.
My journey progressed into retail visual design, where I served as second-in-command for a national team. Together with the Head of Visual, I helped lead 18 display managers and designers across Canada. This role demanded high-level creative direction and meticulous project management at scale. It was here, under the guidance of an incredible mentor, that I discovered the immense joy of coaching and empowering teams to achieve big goals together.
While I loved my role in display, my fascination with psychology and human behavior led me to explore new horizons. Transitioning into User Experience design felt like a natural progression. I seized the opportunity to enroll in a UX bootcamp at BrainStation, where I not only delved deep into UX principles but also forged meaningful connections with fellow students. Drawing from my retail and 3D design background, I gravitated towards the realm of e-commerce and Augmented Reality (AR), leveraging my newfound UX skills to delve into this exciting frontier.
After completing my program at BrainStation, I showcased my capstone project (an e-commerce app called Drobe, featuring an innovative AR virtual fitting room) at the industry day event. This presentation led to exciting interviews and ultimately landed me my first UX role at Tribal DDB, a renowned advertising agency. While unexpected changes in the tech department altered my trajectory, leading me from e-commerce to AR, each twist and turn in my journey has contributed to my growth in product design. I've since developed a keen eye for identifying opportunities for impact at scale and championing user-centric design within complex technical landscapes.
Creative Endeavors
My approach to digital design is built on a career-long foundation of hands-on creation. Before leading digital teams, I spent years executing high-level creative direction in physical spaces and through the lens. These roles weren't just stepping stones. They were where I honed my ability to manage complex projects and capture human stories.
This work represents a major chapter of my career managing national physical environments. These projects required a precise mix of creative direction and logistics to build functional brand experiences across Canada. It’s where I first mastered the art of leading large teams to deliver high-impact results.
My background in portraiture is where I developed my keen eye for detail and human expression. These images from life drawing sessions are more than just photos. They represent the deep focus on individuality and storytelling that I still bring to every product I help design.