About Me
I'm Brynne, a Product Design Leader with over 12 years of experience guiding designers and shaping innovative solutions. My passion lies in transforming complex challenges into intuitive, impactful experiences by fostering a supportive, collaborative approach.
When I'm not immersed in design, you'll find me bringing spaces to life with interior design DIY projects like painting murals and restoring furniture, or experimenting in the kitchen to cook and bake for friends and family.
My Design Journey
Beginning with a strong foundation in art and design at OCAD U (exploring sculpture, installation art, printmaking, and photography), I cultivated a diverse creative background and a deep understanding of visual communication and spatial relationships. This foundation proved invaluable as I honed my focus on Product Design.
My journey progressed into retail visual display, where I truly embraced the challenge of creating intuitive and engaging experiences within physical spaces. This role, demanding creative direction, meticulous project management, and strong team leadership, fueled my passion for understanding user behaviour and translating complex ideas into captivating, functional environments. It was here, under the guidance of an incredible mentor, that I discovered the immense joy of coaching and empowering teams to achieve shared goals.
While I cherished my role in display, my fascination with psychology and human behaviour led me to explore new horizons. With a background in graphic design, transitioning into User Experience design felt like a natural progression. I seized the opportunity to enroll in a UX bootcamp at Toronto's BrainStation, where I not only delved deep into UX principles but also forged meaningful connections with fellow students. Drawing from my retail and 3D design background, I gravitated towards the realm of e-commerce and Augmented Reality (AR), leveraging my newfound UX skills to delve into this exciting frontier.
After completing my program at BrainStation, I showcased my capstone project (an e-commerce app called Drobe, featuring an innovative AR virtual fitting room) at the industry day event. This presentation led to exciting interviews and ultimately landed me my first UX role at Tribal DDB, a renowned advertising agency. While unexpected changes in the tech department altered my trajectory, leading me from e-commerce to AR, each twist and turn in my journey has contributed to my growth in product design. I've since developed a keen eye for identifying opportunities for impact at scale and championing user-centric design within complex technical landscapes.
Creative Endeavors
While my professional focus is on creating impactful digital experiences, I'm also a hands-on creator at heart. Beyond my UX work, I find joy in exploring diverse creative outlets. These passions, from photography to restoring antique furniture and interior design, enrich my problem-solving skills and eye for detail, ultimately informing my holistic approach to design. Here's a curated selection of my creative passions.
Explore my past work in retail design projects, where I blended creativity and functionality to create captivating store interiors and eye-catching storefronts that made shopping a memorable experience.
View my portraiture collection from life drawing sessions featuring unique models. These images celebrate individuality, creativity and beauty.