This is a small collection of storefront windows and interior visual display projects that I led a team of 13 designers to implement over the years. Each window theme was constructed at 11 stores in 85 windows across Canada every 5 weeks. During the 7 years that I was a visual manager, we implemented approximately 83 different window concepts.
The process of window design consists of having a great understanding of business goals and turning them into creative concepts that engage and surprise customers. Visual display begins with concept creation, inspiration research, graphic design, prop construction & sourcing, fashion styling, logistics, travel and hands on construction. This work and process significantly contributed to my success as a product designer. We were essentially designing the UX in a physical space.