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LIVE NOW
A HYBRID EVENTS & EXPERIENCE PLATFORM
OVERVIEW
NextechAR Live Now is a scalable and customizable hybrid events and experience platform that allows event organizers to host a variety of event or experience types to audiences across the globe. As Covid-19 restrictions changed the virtual events landscape, a hybrid solution was required. LiveX came about because NextechAR acquired an events platform called Map Dynamics. This platform was used for creating event maps and to host hybrid events. The idea was to improve the user experience, elevate the interface and build out a more comprehensive and feature rich platform.
PROJECT DURATION
4 months
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PRODUCTS
Responsive Hybrid Events Platform
& Companion App
ROLE
Director of UX/UI
Creative Director
Rebranding & Visual Identity
DESIGN TEAM
6 MEMBERS ROLES:
Visual Redesign
Heuristic Analysis
Research & Strategy
Info Architecture
New Feature Creation
UI Design Improvements
Accessibility Improvements
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PHASE ONE: 30 DAY REDESIGN
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UNDERSTANDING MAP DYNAMICS
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My first steps were to understand the Map Dynamics platform with my lead UI Designer. We had an onboarding meeting with the Map D team to learn about the platform functionality, purpose, clientele and users. The takeaways were; this platform's purpose was originally to create floor plans and maps for in-person events like trade shows, festivals, and exhibitions. The platform was also semi-self-serve and the back end was substantially built out. We also learned clients were onboarded taught to create their own events aside from map creation. We started by created a site map of the attendee facing portion of the app to which would help us in listing requirements. Our main task for phase one was to modernize and elevate the visual design, improve accessibility, and make minimal UX improvements.
Map Dynamics Platform Screens
Map Dynamics Site Map
VISUAL EXPLORATIONS
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Once the UI designer had a thorough understanding of the Map D platform, and clientele I shared with her all the research and documentation I had done when I designed for the Inferno Platform to help speed up the process. Once she had a greater understanding of the events space, and the platform, I tasked her with creating a few mood boards. A mood board was selected and then I tasked her with doing a design exploration of the welcome page once an attendee would log into the platform. The direction I gave her during this process was to conduct some visual inspiration research, I sent her some links relating to upcoming and current design trends, and suggested we explore including some 3D looking visuals, since we are an AR focused company. One of the other key factors in the design was to ensure that it could be customizable, so backgrounds and branding could be applied. Below are some of the initial visual ideas and concepts created during the early iterations.
MOOD BOARDS
INITIAL VISUAL EXPLORATIONS
VISUAL & UX IMPROVEMENTS: PHASE 1
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Once the stakeholders were presented with the refined welcome page mockups, we started to move forward with the look and feel of one of the versions. We refined the design and applied this new look to the rest of the platform pages. Page by page we worked through to redesign and make substantial improvements to the user experience in the interface. The redesign was due in one month. We created a new branding, identity and a design system. This would be the basis of what was to come in phase two. Below are the redesigned screens of Map Dynamics that we completed for phase one.
PHASE ONE: 30 DAY REDESIGN
​
UNDERSTANDING MAP DYNAMICS
​
My first steps were to understand the Map Dynamics platform with my lead UI Designer. We had an onboarding meeting with the Map D team to learn about the platform functionality, purpose, clientele and users. The takeaways were; this platform's purpose was originally to create floor plans and maps for in-person events like trade shows, festivals, and exhibitions. The platform was also semi-self-serve and the back end was substantially built out. We also learned clients were onboarded taught to create their own events aside from map creation. We started by created a site map of the attendee facing portion of the app to which would help us in listing requirements. Our main task for phase one was to modernize and elevate the visual design, improve accessibility, and make minimal UX improvements.